Parichaya foundation lunched innovative marketing policy’Pariniti’
Utkal Post Bureau:
Emotional Indian not only wear clothes, they wear love, pride, culture, trust and traditions. We wear all that we are, the segment of weavers who weave for us more than centuries are still deprived of their rightful dues, Most of them are rural and the saddest truth is 100% of them are impoverished, India’s Handloom Weavers preserve our culture, enrich our heritage and given their all efforts to secure our roots but their existence is forsaken. Now their upcoming generations and even existing ones don’t want to continue the same profession, this matter actually bothered DR. ROSALIN PATASANI MISHRA, Founder of Parichaya foundation, With a mission to save our artisans, handloom, weavers and our culture along with the owner of Headturners Chandrasekharpur MS JUNTHI HOTA, they come up with the clothing line PARINEETI having the tag line WOMAN OF SUBSTANCE
To empower Handloom sector with a complete new dimension, to enrich their art, to widen the customer base, to inculcate the state of the art technology, moreover to re engineer the lost glory our PRIDE HANDLOOM, they all are teamed up. Today an enriching video clip which featurised women entrepreneurs from different parts of the world was showcased, and more plans and upliftment commitments were taken care of in the same.
Lets welcome an effort to give a unique standard to our Handloom products, let’s welcome a revolutionary brand that will create an unprecedented market with high quality and trusted Handloom, i. e. PARINEETI.